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After Higgidy's re-brand in 2017, they needed a shiny new website to bring their packaging and everything it stands for into a digital space.
The brand celebrates the beauty of imperfection, from handmade pies to the intricate illustrations and textures on the packaging.
I wanted to bring this handmade and bespoke feel to the website and make the product pages just as striking as the packaging on the supermarket shelves.
With Higgidy's high product demand, they needed a website which made it super easy to add new products and ranges via the CMS - whilst still feeling bespoke and handmade. I created a range of product pages which allow for six different illustrations and a unique colour to decorate each page.
A slight brand shift and change of illustration style meant I got the chance to do some further work on the Higgidy site, starting with their blog page.
Work completed during my employment with Graphite Digital.